Terms and Conditions
Little Magic
Version 1.6 | Effective 31 August 2026
Part A - Terms of Sale
These terms apply to every order you place with us. Please read them before you pay. When you tick the box on the order page, you are agreeing to them.
1. Who we are
We are Rhapta Limited, a company registered in Hong Kong under Business Registration Number 81132587, trading as Little Magic.
- Registered address: Two Harbourfront, 22 Tak Fung Street, Hung Hom, Kowloon, Hong Kong
- Email: hello@littlemagic.app
- Website: https://littlemagic.app
Little Magic is a brand owned and operated by Rhapta Limited. Your contract is with Rhapta Limited.
"We", "us" and "our" mean Rhapta Limited trading as Little Magic. "You" and "your" mean the person placing the order.
2. These terms and how they apply
2.1 These terms, the order details you submit, and the order confirmation email we send you, together set out what we have agreed. They do not replace or cancel out anything we told you before you ordered - on our home page, our offers page, our FAQ, or in an email - and you are entitled to rely on those statements. If something we said before you ordered conflicts with these terms, whichever is more favourable to you applies.
2.2 The version of these terms in force when you place your order is the version that governs your order. Each version has a number and an effective date, shown at the top of this page. Earlier versions stay available at /terms/archive.
2.3 If any part of these terms turns out to be unenforceable, the rest still applies.
2.4 Your legal rights. Wherever you live, you have rights as a consumer that cannot be taken away by a contract. Nothing in these terms limits them. Where these terms say less than your local law gives you, your local law wins. Section 15 sets out extra rights that apply if you are in the EU or the UK.
3. What we sell
3.1 We make personalised songs for a baby or child from details you give us: what you call them, a message, story or lyrics you write, one or more musical genres, and one or more languages.
3.1A A nickname is enough. We deliberately do not ask for the child's full name, date of birth or any other identifying detail, and we ask you not to send them. The personalisation comes from the story you choose to share, not from identifying the child.
3.2 Every song is generated with AI music tools and finished by a human producer. We say this plainly because it is a real characteristic of what you are buying. This is the same sentence we use in our FAQ, word for word.
3.3 Our packages, and what they cost in each currency:
| Currency | Starter (1 song) | Family (5 songs) | Keepsake (10 songs) |
|---|---|---|---|
| US Dollar | $8.99 | $35.99 | $62.99 |
| Euro | €7.99 | €30.99 | €54.99 |
| Singapore Dollar | S$11.90 | S$45.90 | S$79.90 |
| Hong Kong Dollar | HK$69 | HK$279 | HK$490 |
| Australian Dollar | A$12.90 | A$49.90 | A$88.90 |
| Canadian Dollar | C$12.50 | C$49.50 | C$86.90 |
| UAE Dirham | AED 32.90 | AED 129.00 | AED 229.00 |
| Japanese Yen | ¥1,300 | ¥5,300 | ¥9,300 |
| South Korean Won | ₩12,500 | ₩49,900 | ₩86,900 |
| Indonesian Rupiah | Rp159,000 | Rp639,000 | Rp1,119,000 |
| Thai Baht | ฿299 | ฿1,190 | ฿2,090 |
Section 5 explains how the currency is chosen and what these prices do and do not include.
3.4 What you receive. Each song is a separate, distinct piece of music, approximately 3 minutes long, delivered as an MP3, together with a document containing the lyrics. The Family and Keepsake packages contain five and ten different songs respectively; they are for one child unless you tell us otherwise in your message.
3.5 Genre and language. On the Family and Keepsake packages you may choose more than one genre and more than one language, each up to the number of songs in the package - so up to five of each on Family, and up to ten of each on Keepsake. On the Starter package you choose one of each. If you pick "You pick for me", you are asking us to choose the genre, and it is then the only genre you can pick; we will use our judgement, and a song made that way is not "not as described" for the purposes of section 13.
3.6 Genre and language are creative directions we will follow. They are not technical specifications. Two songs in the same genre will not sound identical, and that variation is part of what a made-to-order song is - but a song that does not match what you ordered is covered by section 13.
4. How the contract is made
4.1 The prices and packages on our website are an invitation for you to place an order, not an offer we are bound to accept.
4.2 When you complete payment you are making an offer to buy. No contract exists at that moment.
4.3 A contract is formed when we send you an order confirmation email. If we do not send one, there is no contract and we refund any payment in full.
4.4 We may decline an order. If we do, we tell you why where we reasonably can, and we refund you in full within 5 business days. We may decline if:
- the content you submitted breaks section 7;
- we cannot reasonably set the name or words you gave us to music;
- we suspect fraud or an unauthorised payment;
- we are at capacity and could not meet the delivery commitment in section 9; or
- supplying you would put us in breach of any law.
5. Price, currency and tax
5.1 You choose the currency you pay in. We publish prices in the eleven currencies listed in section 3.3: US dollars, euros, Singapore dollars, Hong Kong dollars, Australian dollars, Canadian dollars, UAE dirhams, Japanese yen, South Korean won, Indonesian rupiah and Thai baht. You can change the currency on our Offers page, and your choice carries through to checkout.
5.1A If your currency is not on that list - including pounds sterling - you can still buy from us. Pick whichever listed currency suits you best, usually US dollars or euros, and your bank will convert at its own rate.
5.2 Each currency has its own fixed price. We are not converting a US dollar price at a live exchange rate - each currency has its own set price that we set and review ourselves. That means the price in your currency may not be an exact conversion of the price in another, and it does not move with the market. We review these prices from time to time; the price in force when you order is the price you pay.
5.3 The amount shown at checkout is the amount we charge you, in the currency shown. Stripe takes the payment in that currency.
5.4 Tax is added, not included. The prices in section 3.3 are before tax. Where we must charge local sales tax or VAT, it is calculated and shown to you before you pay, and added to those prices. We say this on our Offers page and on the order page too, so you see it before you reach checkout.
5.5 If your card or bank account is in a different currency from the one you chose, your bank or card issuer may apply its own conversion or foreign transaction fee. That is between you and them, and we receive no part of it. To avoid it, pick the currency your card is in, where we offer it.
5.6 Refunds are made in the currency you paid, for the amount you paid. If exchange rates have moved since your payment, the amount that reaches your account in your home currency may differ slightly. That is your bank's conversion, not a deduction by us.
6. Payment
6.1 Payment is processed by Stripe. You enter your card details on a page hosted by Stripe.
6.2 We never see or store your full card details. Stripe handles them under its own terms and its own security certification.
6.3 If your payment fails or is reversed before we deliver, we may cancel your order.
6.4 If you raise a chargeback, please talk to us first - section 14.7. If a chargeback succeeds after we have delivered, the licence in section 11 ends and we may deactivate your links. We will always try to resolve the problem with you before that happens.
7. The words and details you give us
7.1 You keep ownership of the note, lyrics and other words you submit. You give us permission to use them to make, deliver and support your order, and to keep a copy as part of our order records.
7.2 You confirm that:
- the words you submit are your own, or you have permission to use them;
- they are not copied from someone else's song, poem or other work; and
- you are entitled to give us the name or nickname and the other details you provide.
7.3 Please do not submit:
- lyrics or text copied from an existing song or other copyrighted work;
- content that is hateful, harassing, sexual, violent or defamatory;
- content that identifies a real person other than the child the song is for;
- the child's full name, date of birth, address, photograph or any other identifying detail - a nickname is all we need, and we do not want the rest; or
- anything unlawful.
7.4 If you submit something we will not use, we tell you and offer you the choice of changing it or cancelling for a full refund. We are not obliged to make a song from content that breaks this section.
7.5 If a third party makes a claim against us because the words you gave us were not yours to give, you agree to reimburse our reasonable, directly-caused costs of dealing with it. This is capped at US$1,000 or the amount you paid us, whichever is greater, unless you gave us the words knowing they were not yours to give.
8. The child's details
8.1 We use the name or nickname you give us, and the details in your message, only to make and deliver your order and to answer you about it.
8.2 We do not publish the child's name or nickname in any public listing, sample, testimonial or marketing material, and we will not do so unless you separately and specifically agree in writing.
8.3 You, or a parent or guardian of the child, may ask us at any time to delete the child's details. Email hello@littlemagic.app.
- We will delete our own copies within 7 days.
- We may need to keep a minimal payment record for tax purposes; our Privacy Policy explains what and why.
- Deleting your details ends the link commitment in section 10, because we will no longer hold what is needed to keep it.
8.4 This right continues after your order is complete. It is enforceable by a parent or guardian of the child under the Contracts (Rights of Third Parties) Ordinance (Cap. 623).
8.5 Our Privacy Policy explains in full what we do with this information.
9. Making and delivering your songs
9.1 We deliver within 3 business days of your order confirmation. Business days are Monday to Friday excluding Hong Kong public holidays. The clock starts when we send your order confirmation email, in Hong Kong time (UTC+8).
9.2 We deliver by sending a gift email to the address you give us. We treat your order as delivered when that email is accepted by the receiving mail server.
9.3 If the email does not reach you, tell us and we will resend it free of charge, to the same address or a corrected one, as many times as it takes. Do not worry about whose fault it was.
9.4 The gift email contains a link to your songs and to your lyrics.
9.5 Sending a gift directly to someone else. We do not send your gift to anyone else's address. The gift email goes to the address you gave at checkout, so that you can forward it whenever you choose. This means we never ask you for another person's email address, and we never hold one.
9.6 If we are going to be late, we will email you before the deadline with a revised delivery date and a link to cancel.
- You may accept the new date or cancel for a full refund, whichever you prefer.
- Silence is never taken as agreement to a delay. If you do not reply, we will treat your order as cancelled and refund you in full, without waiting for you to ask.
10. Your song links
10.1 We keep your song links, including your lyrics document, working for at least 12 months from delivery.
10.2 Please download your songs and lyrics and keep your own copy, ideally as soon as your gift email arrives. That copy is yours permanently, whatever happens to our hosting.
10.3 If a link stops working within those 12 months, email us and we will re-issue it free of charge.
10.4 After 12 months we may stop hosting the files. We will email you at least 30 days beforehand, at the address you ordered from.
10.5 If you ask us to delete your details under section 8.3, this section stops applying - see 8.3.
11. What you may do with your songs
11.1 Once we have been paid, we grant you a permanent, worldwide, royalty-free, non-exclusive licence to use your songs for personal, non-commercial purposes. The licence does not expire, and it does not depend on us continuing to host anything - see 10.2.
11.2 You may:
- play the songs as often as you like, anywhere;
- share them privately with family and friends;
- give them as a gift to the person they were made for;
- play them at private family occasions; and
- post them on your personal social media accounts, crediting Little Magic.
11.3 You may not:
- sell, license or rent the songs to anyone;
- use them in advertising, or in any video, podcast or stream that earns money;
- upload or distribute them to streaming services, stores or libraries yourself; or
- use them to train an AI model or add them to a dataset.
11.4 Commercial or exclusive rights may be available separately. Email hello@littlemagic.app and we will quote you.
12. What we keep
12.1 To the extent that rights exist in them, we remain the owner of the recordings, arrangements, instrumental parts and production elements we create.
12.2 We reuse instrumental beds, arrangements and production techniques across different customers' songs. Your song is personalised to you; the musical building blocks underneath it are not exclusive to you.
12.3 We do not promise that your song is unique. Some elements are generated by AI, and in some countries, including the United States, purely AI-generated material is not protected by copyright at all. We therefore cannot promise, and do not promise, that no similar song exists or will exist.
12.4 We will not use your song, your name, the child's name or your words in our marketing or as a public sample unless you separately agree in writing.
12.5 About the sample song on our website. The sample lullaby on our home page was made for a real customer, and is published with the written permission of the child's parents.
13. If something is wrong: revisions
13.1 You get one free revision per song if what we delivered does not match what you ordered - for example the wrong name, the wrong language, or a genre plainly different from the one you chose.
13.2 Ask within 14 days of delivery by emailing hello@littlemagic.app and telling us what is wrong. We redo the affected song and deliver the corrected version within 3 business days.
13.3 A revision is not a redesign. We cannot remake a song because you would have preferred a different melody or mood - though we will always listen and do what we reasonably can. This does not limit any legal right you have if a song is faulty or not as described (section 2.4, and section 15.6 if you are in the EU or the UK).
13.4 Changing your order before we start. If you spot a mistake in the name or your message, email us straight away. If we have not started work, we will simply correct it at no charge.
14. Cancellations and refunds
14.1 Before we start work, you can cancel for any reason and get a full refund. Email us as soon as you can.
14.2 Once we have started work, we generally cannot cancel or refund your order, because your songs are digital content that we have begun making specifically for you. This is subject to section 14.3, to section 15 if you are in the EU or the UK, and to any right you have under your own country's law (section 2.4).
14.3 We refund you in full if:
- we cannot deliver your order;
- we deliver materially later than section 9 promised and you did not accept a revised date;
- we decline your order under section 4.4;
- something outside our control prevents us delivering (section 21); or
- the songs are faulty or not as described and we cannot put it right under section 13.
14.4 We do not refund because you did not like a song that matches what you ordered, once we have offered the revision in section 13 - subject always to section 2.4.
14.5 Refunds go back to the payment method you used, through Stripe. We issue them within 5 business days of the refund becoming due, and for EU and UK cancellations within the shorter period in section 15.5. How quickly the money then appears depends on your bank.
14.6 A plain-English summary of this section, and of sections 13 and 15, is on our Refunds page. If the two ever read differently, whichever is more favourable to you applies.
14.7 If something has gone wrong, please email hello@littlemagic.app first. We would far rather fix it than have you raise a dispute with your bank, and we answer refund requests within 2 business days.
15. If you are a consumer in the EU or the UK
This applies in addition to the rest of these terms.
15.1 Your right to cancel. You normally have 14 days from the day the contract is made to cancel a distance purchase, without giving a reason.
15.2 When that right ends. Because your songs are digital content that is not supplied on a physical medium, the right ends once we begin supplying them - but only if you asked us to begin before the 14 days were up, and acknowledged that you would lose the right by doing so. That is what the separate tick box on our order page is for. We record your answer and repeat it in your confirmation email.
15.3 Until we actually begin making your songs, you keep the full 14-day right, even if you ticked that box. If you did not tick it, you keep the right in any event.
15.4 How to cancel. Any clear statement is enough - there is no form to fill in. Email hello@littlemagic.app or write to our registered address, telling us that you are cancelling and giving your order reference. Sending your message before the 14 days end is enough, even if it reaches us afterwards.
15.5 Refunds on cancellation. We refund all payments received from you, by the same means of payment you used, without undue delay and no later than 14 days after you tell us. You are not charged a fee for the refund.
15.6 Quality rights. Separately from cancellation, digital content we supply must be as described, fit for its purpose and of satisfactory quality. If it is not, you are entitled to have it put right, and to a price reduction or a refund if it cannot be. Nothing in these terms limits those rights.
15.7 Complaints. Please write to hello@littlemagic.app first; we reply within 2 business days. If we cannot resolve it, you can contact your local European Consumer Centre (eccnet.eu) for free advice, and you can bring proceedings in the courts of the country where you live (section 21.2).
16. What we promise about quality
16.1 We carry out our work with reasonable care and skill. That is an obligation we owe you under Hong Kong law and we do not exclude it.
16.2 We deliver within the time stated in section 9, and we make your songs substantially as described in section 3 and in the details you submitted.
17. What we do not promise
17.1 That your song will be unique (section 12.3).
17.2 That our website will be available without interruption or entirely free of error.
17.3 Any particular emotional reaction. Music is subjective.
18. Our liability to you
18.1 We do not exclude or limit our liability for: death or personal injury caused by our negligence; fraud or fraudulent misrepresentation; breach of section 16.1; or anything else that cannot be excluded or limited under the law that applies to you.
18.2 We also do not cap our liability for loss or damage caused by our failure to keep your personal information secure, or by an infringement claim arising from the songs we supplied you.
18.3 Subject to 19.1 and 19.2, our total liability in connection with an order is limited to the amount you paid us for that order.
18.4 Subject to 19.1 and 19.2, we are not liable for indirect or consequential loss, or for loss of profit, business, goodwill or opportunity.
18.5 We know a song bought for a birthday or a baby shower matters, and that a missed date is a real disappointment. When we get it wrong, what we can offer is a fast fix, a refund, and an apology.
19. Your privacy
19.1 We handle your information as described in our Privacy Policy.
19.2 To run this service we share information with service providers for payment, email, hosting, website analytics and music production - for example Stripe, which processes your payment on its own page. We do not publish the full list of our suppliers, but we will tell you who handles your information for a particular purpose if you ask. Your information is handled in Hong Kong and in the other countries described in the Privacy Policy.
20. Marketing emails
20.1 We always send emails about your own order. That is part of the service.
20.2 We only send marketing emails if you separately opted in on the order page. That box is optional, never pre-ticked, and never a condition of buying. You can unsubscribe at any time, free and without giving a reason.
20.3 Section 10 of our Privacy Policy sets out the full detail - what we use, what we send, how to opt out, and your rights. That section governs; this one is a summary.
21. Which law applies, and where disputes go
21.1 These terms are governed by the law of the Hong Kong Special Administrative Region.
21.2 If you are a consumer: this choice does not deprive you of the protection of the mandatory rules of the country where you live. You may bring proceedings against us in the courts of the country where you live, or in Hong Kong, whichever you prefer. We may bring proceedings against you only in the courts of the country where you live.
21.3 If you are not a consumer, the Hong Kong courts have exclusive jurisdiction.
22. Things beyond our control
22.1 We are not in breach if we are prevented or delayed by something outside our reasonable control - for example a failure of a third-party platform we depend on, a network or power outage, or a natural event. We will tell you promptly, and if the delay is serious you may cancel for a full refund under section 14.3.
23. Changes to these terms
23.1 We may change these terms for future orders. Changes never apply retrospectively to an order already placed - see section 2.2.
23.2 The current version number and effective date are always at the top of this page.
24. Other terms
24.1 Gifts. If you buy a song as a gift, the contract is between you and us, and we deal with you about revisions and refunds. The person who receives the gift does not become a party to it. If you are giving the gift to the child's parent or guardian, note that they have their own rights under section 8.3.
24.2 No waiver. If we do not insist on something straight away, we have not given up the right to insist on it later.
24.3 Transfer. You may not transfer your rights under these terms without our agreement. We may transfer ours if our business is sold, provided this does not reduce the rights you have under these terms, and we will tell you if it happens.
24.4 Third parties. Other than a parent or guardian's rights under section 8.3, no one apart from you and us may enforce these terms.
Part B - Website Terms of Use
These apply to everyone who uses our website, whether or not you buy anything.
25. Using our website
25.1 You may use our website for your own personal, non-commercial purposes.
25.2 Please do not: try to break, overload or gain unauthorised access to the site; scrape or systematically copy it; or use it in a way that breaks the law.
26. Our content
26.1 The text, images, logo, illustrations and sample audio on this website belong to us or our licensors.
26.2 The sample song on our home page is provided for listening only. Please do not download, copy or redistribute it. Section 12.5 explains where it came from.
26.3 You may link to our site, provided you do so fairly and do not suggest an association or endorsement that does not exist.
27. Website availability and accessibility
27.1 We work to keep the site available, accurate and accessible, and we aim to meet WCAG 2.1 AA. We cannot promise it will never be unavailable or never contain an error. Section 18 applies to your use of the site as it does to orders.
27.2 If you find an error or an accessibility barrier, please tell us at hello@littlemagic.app and we will look into it.
